Microsoft vs. Google

August 25, 2008

At Onsite Computer Services in New Orleans we love competition among giants like Microsoft and Google in the technology arena.  Competition in a free, capitalistic society benefits consumers as competition drives innovation and change, and reduces prices for consumers in most any industry. 

As an example for our older readers, recall the available choices in telephones when Bell Telephone held the monopoly for telephone communication:  you could have any color telephone as long as it was black.  When the telephone industry became open to competition, consumers were overwhelmed with a plethora of choices in the design and color of telephones, as well as choices of products, services, and providers.  Competition among service providers further benefitted consumers as the price of telephone service decreased in the face of competition.  Some may contend if Bell Telephone still owned the monopoly for telephone service, then the consumer would still have a black, rotary telephone.

Google’s competition with Microsoft is very different from Novell’s or Netscape’s wars with MicrosoftGoogle has many more consumers using their search technology than ever used Novell or NetscapeGoogle is the de facto standard in search and most users fail to distinguish any reasons to change from GoogleGoogle has permeated society to a point that Google has evolved into a verb.

Google’s rivalry with Microsoft adds an interesting twist to the mix:  Google products use Microsoft products to extend Google’s functionality and permeate the market.  Google’s toolbar for Microsoft’s Internet Explorer is one example of a Google product that compliments and adds to a successful Microsoft product.  Google Earth is another product that benefits consumers by adding to the functionality of the Windows platform, in addition to the Mac and Linux platforms. 

Google Desktop and its Gadgets, which also utilize the Windows OS, was released at least a year before Microsoft’s Side bar and its Widgets in VistaGoogle Desktop now includes a plethora of Gadgets for its Desktop and last June Google Gadgets were open sourced for Linux.   Blogger for Word is one more example of a product that piggy-backs and enhances a Microsoft application, adding blogging functionality to Microsoft Word.  Some may contend these two Google apps provided inspiration for Microsoft to include similar offerings with their release of Vista and Office 2007Google’s continued expansion of Gadgets certainly drives Microsoft’s attention and commitment to widget development for Vista.

Google Apps is a relatively new service from Google that additionally utilizes the ubiquitous Microsoft platform and features several Web applications as a cost-effective substitution to Microsoft Office. Some may say Google Apps is one of the main competitors driving inspiration and innovation of cloud computing and the SaaS (Software as a Service) initiative at Microsoft.

Some contend this pace of change in technology inspires a migraine.  Others realize the innovation and change we see in IT is wonderful for consumers.  Innovation certainly provides choice for consumers.  Choice implies competition, and competition is almost ALWAYS a good thing for consumers – from both a product quality and a cost perspective.  Do you remember the black, rotary dial telephone of Bell Telephone and the wonderful changes that followed the breakup of the monopoly?  Competition drives the innovation and change that provides consumers with the improved products and services we utilize today.  Stay tuned… there is no end to change as innovation and competition continue in the IT arena, all to the benefit of consumers.

If you’re searching for New Orleans computer service or repair of your Microsoft based system or network, then call the Microsoft specialists at 504-469-6991. Onsite Computer Services, Inc. in New Orleans

You may also be interested in Onsite Computer’s Blog.

This New Orleans On-Site Computer Service post was provided by Eli Lucas. Eli can be reached at eli@onsitenola.com. Onsite Computer serves the Microsoft computing needs of small businesses throughout the Greater New Orleans area including Uptown, Lakeview, Broadmoor, Mid-City, Metairie, Jefferson, Kenner, Westbank, French Quarter, and the Warehouse District. Please visit our website for New Orleans Computer Service.

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