Microsoft’s “Windows Not Walls”

August 21, 2008

Without a significant Microsoft marketing effort, Onsite Computer Services in New Orleans is one of the primary links between our Microsoft business clients and Microsoft products.  Since the initial release of Vista, Onsite faces disgruntled clients fighting Vista.  We also answer many questions regarding the viability of Apple Macs as a replacement for Microsoft PCs.  We see our business clients purchase Apple products for their home while the same clients refrain from purchasing Vista in favor of XP when upgrading their business PCs.  As a Microsoft Partner for the past ten years it is easy to surmise that something is not right.  Is the problem the product, the marketing, or a combination of both? 

Apparently Microsoft thinks something is wrong and today the Wall Street Journal is reporting Microsoft plans to spend $300 Million on marketing its Windows Not Walls advertising campaign.  Microsoft management privately recognizes that the company’s most important brand, Windows, has become sour and tattered by Apple’s marketing endeavors.  The new Microsoft effort features Jerry Seinfeld and semi-retired Bill Gates as pitchmen attempting to compete with Apple’s “Mac vs. PC” ad campaign.

Some may contend Microsoft’s ad campaign desires to reverse the recent flops of the Windows Vista operating system and the Zune digital music player.  It is further alleged by many that Apple’s “Mac vs. PC” ad campaign highlights Apple’s successes and promotes Microsoft’s failures.  Although Microsoft’s market share of the operating system market far exceeds Apple’s market share by a factor of ~10 to 1, Apple’s sales and market share are rising.  Something is right at Apple.

Hopefully, Microsoft’s marketing effort will eliminate perceptions that Vista is tough to use and that it has operating difficulties.  At Onsite we presently avoid discussions of Vista with certain clients.  Upgrades were an important revenue stream for most Microsoft Partners before Vista, and we hope the Microsoft marketing initiative will help revive business upgrade revenue BEFORE the release of Windows 7.  Does anyone recall a significant Microsoft marketing effort in the recent past?

If you’re searching for New Orleans computer service or repair of your Microsoft based system or network, then call the Microsoft specialists at 504-469-6991. Onsite Computer Services, Inc. in New Orleans

You may also be interested in Onsite Computer’s Blog.

This New Orleans On-Site Computer Service post was provided by Eli Lucas. Eli can be reached at eli@onsitenola.com. Onsite Computer serves the Microsoft computing needs of small businesses throughout the Greater New Orleans area including Uptown, Lakeview, Broadmoor, Mid-City, Metairie, Jefferson, Kenner, Westbank, French Quarter, and the Warehouse District. Please visit our website for New Orleans Computer Service.

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One Response to “Microsoft’s “Windows Not Walls””

  1. techwoo Says:

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