Microsoft Marketing Windows Vista with ‘Mojave’

August 1, 2008

Onsite Computer and its engineers have attended Comdex since 1989 and we’re adept at watching sales demos.  Furthermore, following 35 years of sales experience, we’re also accomplished at presenting sales demos.  We understand a great sales demo is a guided and well-rehearsed show by a professional who highlights a product’s strengths and ignores its weaknesses. 

I recall my first voice to text demo of the Dragon voice recognition software in 1997.  The demo was slick and polished as the professional pitch man delivered his message, corrected his spelling, navigated his document, and performed several edits with ease and perfection.  The demo left me ‘wow-ed’ and I purchased the product, along with others, in ten minutes.

Upon my return to New Orleans I installed Dragon and began digesting the voluminous manual.  One of the first requirements to successful dictations with Dragon is training the program to recognize your voice.  Following several days of unsuccessful training, my fervor for speech-to-text began to wane as the reality of the demo at Comdex became obvious.  The demo was a flawless, well-rehearsed script of carefully chosen words that accentuated Dragon’s strengths, and was completely controlled by Dragon presentation pros.  I never forgot the demo and never purchased Dragon software in the future.

Last week Microsoft, as part of its Vista marketing initiative, conducted a demo of ‘Mojave’ to unsuspecting XP users with little Vista experience.  In a study that was anything BUT scientific or double-blind, Microsoft presented a display of Vista’s assets in a carefully orchestrated dog and pony show that wow-ed the audience.  Microsoft will hopefully garner support and sales of Vista for its efforts; however consumers must realize Microsoft controlled the entire demo – from hardware selection to choosing specific elements of the software for demo. 

The issues like hardware compatibility or driver support were not addressed.  The crowd was told the demo was of ‘Mojave’ instead of Vista.  Optimistically, the Vista of today is far better than the Vista of two years ago.  Microsoft’s marketing strategy during the post-Service Pack 1 era of Vista’s life cycle is critical.  Let’s hope the demos are a representative sample of the true Vista and not a rehearsed demo of Vista’s finer points.

If you’re searching for New Orleans computer service or repair of your Microsoft based system or network, then call the Microsoft specialists at 504-469-6991. Onsite Computer Services, Inc. in New Orleans

You may also be interested in Onsite Computer’s Blog.

This New Orleans On-Site Computer Service post was provided by Eli Lucas. Eli can be reached at eli@onsitenola.com. Onsite Computer serves the Microsoft computing needs of small businesses throughout the Greater New Orleans area including Uptown, Lakeview, Broadmoor, Mid-City, Metairie, Jefferson, Kenner, Westbank, French Quarter, and the Warehouse District. Please visit our website for New Orleans Computer Service.

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