Microsoft vs. ‘The Fruit Company’

July 28, 2008

Onsite Computer clients regularly inquire about Microsoft vs. Apple – generally after viewing a slick Apple marketing piece promising a computer that works because Apple provides the only TRUE end-to-end hardware and software computer solution. In the immortal words of Sigmund Solares, CEO of Intercosmos Publishing Group, “… the larger you get, the more targets on your head!” Microsoft provides ample evidence for this truism as Microsoft is locked into competitive battles with every technology offered in their product line.

The Microsoft battle with the ‘Fruit Company’ might not seem important as Microsoft software runs on ~90% of PCs; however Apple continues to increase it’s market share and some contend Apple is the main competitor to Microsoft for desktop supremacy. According to Ballmer, Apple is , “… a single competitor with a point of view that is much more closed, that offers much less choice, that’s much more narrow …” Ballmer reiterated one goal of Microsoft is to “… make sure that the Windows PC doesn’t just offer more choice, but it offers every choice that you can get on a Mac or any other machine.

Apple’s main target market is the upper end of the consumer spectrum – those who possess a religious fervor for the pricey systems which offer limited hardware and software choices. Microsoft’s target market is the general business and consumer market where cost-effective choice of hardware and software are important. Some contend the challenge to provide unlimited choice is the reason Vista stumbled during its initial release. According to Ballmer, “… In the competition between PCs and Macs, we outsell Apple 30-to-1. But there is no doubt that Apple is thriving.” The ‘Fruit Company’s’ distinctive competency is they are good at providing an experience that is narrow but complete, while Microsoft’s commitment to choice often comes with some compromises to a successful end-to-end experience.

Onsite often advises its clients of the differences between Microsoft and Apple. If you desire a cost-effective computing solution with lots of hardware and software choices, or if you operate in a business environment, than Microsoft is the choice. If you’re enamored with the thought of the Apple ‘pedigree’, and limited options and higher costs are of little concern, than the pricey Mac is for you.

If you’re searching for New Orleans computer service or repair of your Microsoft based system or network, then call the Microsoft specialists at 504-469-6991. Onsite Computer Services, Inc. in New Orleans

You may also be interested in Onsite Computer’s Blog.

This New Orleans On-Site Computer Service post was provided by Eli Lucas. Eli can be reached at Onsite Computer serves the Microsoft computing needs of small businesses throughout the Greater New Orleans area including Uptown, Lakeview, Broadmoor, Mid-City, Metairie, Jefferson, Kenner, Westbank, French Quarter, and the Warehouse District. Please visit our website for New Orleans Computer Service.


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