Microsoft Business Strategy 101 and Google – Yahoo

July 16, 2008

Onsite Computer believes any student of business policy could anticipate Microsoft’s strategy as the GoogleYahoo deal commences.  Regardless of the industry, whenever there is a merger or acquisition between two significant competitors, other competitors utilize anti-competitive assertions to invoke government scrutiny and erect barriers to a successful merger. 

In an effort to use tax payer funds and federal government intervention to erect barriers to a successful merger, Microsoft and other rivals to a GoogleYahoo merger claim the union will allow a single entity to control 90% of on line advertising.  Rivals to the merger further claim that 90% market control in any industry is anti-competitive and bad for consumers.   

As one might assume, Google is asserting their merger with Yahoo would benefit consumers and advertisers.  Yahoo claims the union would improve their competitive position with every on line advertising competitor, including Google and Microsoft.  The Microsoft anti-competitive claims, as well as the response of Google – Yahoo, is textbook business strategy and is as old as antitrust legislation.

If Microsoft and Yahoo were merging, some contend Google would utilize the same strategy to erect a merger barrier with the same allegations of an anti-trust, anti-competitive, and anti-consumer nature.  The industry and the players in such mergers are immaterial.  The idea is to cost-effectively derail the acquisition using tax-payer funds and the federal bureaucracy.  As the Micro-Goo-Hoo drama CONTINUES to unfold, stay tuned for more Business Strat 101.

If you’re searching for New Orleans computer service or repair of your Microsoft based system or network, then call the Microsoft specialists at 504-469-6991. Onsite Computer Services, Inc. in New Orleans

You may also be interested in Onsite Computer’s Blog.

This New Orleans On-Site Computer Service post was provided by Eli Lucas. Eli can be reached at Onsite Computer serves the Microsoft computing needs of small businesses throughout the Greater New Orleans area including Uptown, Lakeview, Broadmoor, Mid-City, Metairie, Jefferson, Kenner, Westbank, French Quarter, and the Warehouse District. Please visit our website for New Orleans Computer Service.


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