Onsite Observations of Competition and Entrepreneurship – Microsoft vs. Google

June 26, 2008

To any student of business policy, the unfolding drama between Microsoft, Google, and Yahoo is a case study in advanced market strategy and competition in a free, capitalistic society.  The deep pockets of Microsoft and Google are competing for increased search engine traffic and associated advertising market share.  Yahoo is searching for growth and cash to invest in development of its search engine. 

Thus far Microsoft, with ~13% market share, has failed in its attempts to gain market presence with a purchase of Yahoo and its 20% market share.  Google, with 62% market share, seeks a deal with Yahoo that would not only increase Google’s market dominance, but also prevent a strategic merger of Microsoft and Yahoo.  Some further contend Google is attempting to solidify its dominate position with a Yahoo merger that will weaken Yahoo’s position.

Microsoft, now faced with increased competition from a merger of the top two competitors, will probably employ an old startegy to prevent a Google – Yahoo deal.  In an effort to impede the Goohoo venture, Microsoft will contend the merger is anti-competitive.  A possible cost-effective strategy from Microsoft will attempt to derail the alliance with claims of increased consumer prices and shift the cost of anti-competitive litigation to the government (i.e. taxpayers).  

It will be interesting to see who wins this bruhaha.  With each passing day, another case study in business strategy and policy is evolving.  Let the games continue!

If you’re searching for New Orleans computer service or repair of your Microsoft based system or network, then call the Microsoft specialists at 504-469-6991. Onsite Computer Services, Inc. in New Orleans

You may also be interested in Onsite Computer’s Blog.

This New Orleans On-Site Computer Service post was provided by Eli Lucas. Eli can be reached at eli@onsitenola.com. Onsite Computer serves the Microsoft computing needs of small businesses throughout the Greater New Orleans area including Uptown, Lakeview, Broadmoor, Mid-City, Metairie, Jefferson, Kenner, Westbank, French Quarter, and the Warehouse District. Please visit our website for New Orleans Computer Service.

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