Microsoft’s Search Engine War – an Onsite New Orleans Opinion

June 9, 2008

Some of Onsite’s Clients, faculty members of Loyola’s Business School, are very interested in the unfolding competition between Microsoft’s Live Search, Yahoo Search, and Google Search.  Some contend Microsoft is determined to gain market share in the search engine arena at all costs.  Microsoft’s search engine strategy is almost changing on a daily basis in an effort to overcome Internet leader Google and their pay-per-click search engine model.

One of the noteworthy enticements for consumers to use Live Search is Microsoft’s introduction of rebates to consumers who use Live Search to consummate purchases.  Many vendors are participating in the Microsoft program which rebates cash to consumers for purchases as opposed to Google‘s pay-per-click advertising model.  As of this morning there is little to report on the success or failure of this new initiative.

Another Microsoft effort to promote its Live Search is an agreement between Microsoft and HP to include the Live Search toolbar pre-installed as a default on HP PCs.  Additionally, HP and Microsoft have agreed to select Live Search as the default Internet Explorer search engine on new HP desktops.

Microsoft is also in a heated battle with Yahoo and Google in the unfolding mobile device war, considered the developing market for web search, ads, and other mobile services.  According to a Nielsen survey, Yahoo leads Google and MSN as the top wireless Internet web provider in 2007.  It will be interesting to note how Microsoft fares with these three strategies.  Onsite is of the opinion that competition in any market is wonderful for consumers.  Search engine and mobile service competition among the three Internet giants should provide opportunities for entrepreneurial competition, innovation, and great consumer benefit.

If you’re searching for New Orleans computer service or repair of your Microsoft based system or network, then call the Microsoft specialists at 504-469-6991. Onsite Computer Services, Inc. in New Orleans

You may also be interested in Onsite Computer’s Blog.

This New Orleans On-Site Computer Service post was provided by Eli Lucas. Eli can be reached at Onsite Computer serves the Microsoft computing needs of small businesses throughout the Greater New Orleans area including Uptown, Lakeview, Broadmoor, Mid-City, Metairie, Jefferson, Kenner, Westbank, French Quarter, and the Warehouse District. Please visit our website for New Orleans Computer Service.




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